Working with scriptwriter Graham Linehan, Fry and Heathrow filmed the three-minute piece inside a pub, where they touch on some of our most undeniably British attractions, such as St Paul’s Cathedral, the Scottish Highlands and Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch in Wales.
• 10 best places and cities to visit in England
Fry is closely associated with British culture, as a star in Blackadder and Jeeves and Wooster and the host of quiz show QI. He featured in a Visit England advert in 2012.
• The best and worst travel adverts ever produced
A spokesperson for Heathrow said the video was made in response to “a desire from arriving passengers to get a sense, from the moment they touchdown at the airport, of the UK’s culture”.
To mark the launch of the video, the airport asked 1,000 visitors what they love about Britain.
Top five aspects
1. Traditional pubs
2. Sense of humour
3. Double decker buses
Top five attractions outside London
2. Edinburgh Castle
3. Loch Ness
4. Sherwood Forest
5. The Roman Baths
• The best hotels in Bath
Top five words or phrases
3. Nice one
“From Snowdon to the Scottish Highlands and London to Londonderry, modern Britain is a truly extraordinary place,” said Fry.
“No matter where you go, you’re sure to talk about the weather, will need something waterproof to hand, and are likely to meet someone who feels the need to apologise profusely for everything they do.»
Heathrow’s chief executive, John Holland-Kaye said: “Stephen and Graham have done a fine job of capturing the typically British and humorous way that we celebrate our country and we hope it will prepare visitors for their time here and bring a smile to their faces as they make their way through arrivals, onto the Heathrow Express and beyond.”
Telegraph Travel Show
Plan your next great adventure at the inaugural Telegraph Travel Show at the ExCeL London. Book a free session with one of our travel experts at the Genius Bar, or be inspired by Levison Wood, Monty Halls and Will Greenwood who will be among the celebrity speakers on stage. Meet over 200 exhibitors – from leading tour operators and cruise lines to the best tourist boards – who will be offering insights, tips and exclusive show-only offers or sample exotic food and fine wines from around the world. The event takes place at the ExCeL London. See telegraph.co.uk/travelshow for full details. Telegraph readers can claim a third off all entry tickets with the discount code: TELETRAVEL16.
Win one of 27 holidays worth £1m
Telegraph Travel Awards: Tell us about your favourite holiday destinations and travel companies for the chance to win one of 27 luxury holidays worth a total of £1m. Follow this link to enter the prize draw.