Partnership With Operation Homefront to Raise Money for Soldiers” />
(2:07 p.m. EST) — Country recording artist Carrie Underwood is the newest performer to join Carnival Cruise Line’s Carnival Live! roster. The news came Thursday at a press conference in Jacksonville, where the line also announced it would partner with Underwood to raise money for Operation Homefront, a nonprofit organization that supports military families through emergency and other financial assistance.
The line has set up a dedicated website to accept donations for the program, which it has dubbed “Honor. Family. Fun.” Additionally, special dog tags will be sold aboard Carnival ships and at merchandise stands during Underwood’s upcoming Storyteller Tour; all proceeds from the dog tag sales will be donated to Operation Homefront.
Additionally, at 10 stops on Underwood’s tour, select military families will be chosen to attend pre-concert meet-and-greets. The nearly yearlong initiative will end at the Manhattan cruise port on November 4 (a week before Veterans Day), with Underwood holding a private concert for hundreds of military families as Carnival Vista, the cruise line’s newest ship, docks in the U.S. for the first time.
Carnival is also adding a new military appreciation program that will include special events on each sailing to recognize active and retired military personnel and their families.
“Military families represent a cornerstone of our country and we are honored by the opportunity to … bring much needed awareness and aid to our troops and their loved ones,” said Christine Duffy, president of Carnival Cruise Line, in a statement.
In early 2017, Underwood will perform as part of Carnival Live!, a concert series that brings various recording artists onboard to perform for passengers (for an added fee). Specifics for Underwood’s on-ship concerts have not yet been released, but other recent new additions to the Carnival Live! lineup include Gladys Knight, KC & The Sunshine Band, Journey and Trace Adkins.