The sky-high hotel prices for the Superbowl and other major sporting events

The sky-high hotel prices for the Superbowl and other major sporting events

Airlines are notorious for bumping up prices during major sporting and cultural events – a previous Telegraph Travel investigation found that flight tickets for two people attending a Euro 2016 game in France were up to £1,000 more expensive than the same tickets a month before the tournament.

But is the same true of hotels – or is supply such that owners see little point in pushing prices through the roof (- top bar)? We looked at prices on for hotels on the night of major sporting fixtures, and rates at the same properties one week later.

Sometimes the results showed obvious price increases for the night of the event. In other instances – and perhaps surprisingly – there was little change in rates. We have also included’s estimation of how full hotels in host cities are on the night of important events, given as a percentage.

The investigation also found that it is often best to consider staying slightly further away from the event venue to see a major fall in accommodation prices.

Superbowl 50

Date: February 7

Location: Santa Clara, California

Santa Clara hotels are 70 per cent full on February 7.

Superbowl 50 takes place on Sunday, February 7 at the Levi’s Stadium in Santa Clara, California, around 45 miles southeast of San Francisco.

Perhaps surprisingly, there is still some availability in Santa Clara for the night of February 7. lists 59 properties and says 70 per cent of rooms in the area that feature on its website are reserved.

The sky-high hotel prices for the Superbowl and other major sporting eventsThe Santa Clara Vagabond Inn currently has availability during the Superbowl (  Photo:

The cheapest is the Extended Stay America – San Jose – Santa Clara, which has rooms for £269 a night, including breakfast, followed by the Vagabond Inn Santa Clara, which has vacancies for £314. Fast forward one week and those rates fall to £103 and £69, respectively.

Fancy something a bit more luxurious? You might need to widen your net. The four-star Cupertino Hotel, five miles from Santa Clara, has doubles available on Superbowl Sunday for £506. The Crown Plaza San Jose-Silicon Valley is charging £708. One week later those rates fall to £146 and £167.

You could base yourself in San Francisco. The city’s hotels are 72 per cent full according to, but you’ll find rates as low as £39 (for the rather cheap-and-cheerful looking Pontiac Hotel & Hostel). The cheapest four-star in the city is the Marriott San Francisco Fisherman’s Wharf, which is charging £244 for the night of February 7. One week on and that drops to £160.


Price during Superbowl (£)

Price after Superbowl (£)

Difference (£)

Extended Stay America – San Jose – Santa Clara




Vagabond Inn Santa Clara




Cupertino Hotel




Crown Plaza San Jose-Silicon Valley




ICC World Twenty20, Final

Date: April 3

Location: Kolkata, India

29 per cent full

For rock-bottom hotel rates, it’s hard to beat Kolkata. There are rooms available for the night of April 3 for just £8. If the Ashirbad Guest House doesn’t take your fancy, there are four-star properties with vacancies for a very reasonable £46 (The Sonnet). One week on, that rate remains the same. The demand is greater for five-star stays – The Oberoi Grand and the Taj Bengal are both full. But the Park Kolkata has rooms for £111 (it falls to £60 the following week).


Price during Twenty20 Final (£)

Price after Twenty20 Final (£)

Difference (£)

The Sonnet




Park Kolkata




The sky-high hotel prices for the Superbowl and other major sporting eventsPrices for hotels in cities hosting events such as the Champions League Final may rise more sharply at the top end of the accommodation spectrum (Getty)  Photo: Getty

European Champions Cup Final (Rugby Union)

Date: May 13

Location: Lyon, France

76 per cent full

Lyon is 76 per cent full for the night of the Champions League final. As with Kolkata, it’s at the higher end that prices are soaring most. Le Flâneur Guesthouse is the cheapest option, with doubles from £29; there are four-star hotels with rooms from £58; but there are just two five-star properties with availability, including the Cour des Loges. It’s charging £242.

Champions League final

Date: May 28

Location: Milan, Italy

78 per cent full

There are still plenty of budget options for football fans wanting to watch the Champions League final. The Hotel Brivio has rooms for £29 on May 28, and the four-star Mercure Milano Regency for £107.

But the prawn sandwich-eating corporate sponsors have snapped up the five-star rooms. Availability is scarce, and what’s left costs a fortune. A night at the Style Hotel costs £757; Chateau Monfort is charging a whopping £2,272. One week on those rates drop to £170 and £142, respectively.


Price during Champions League (£)

Price after Champions League (£)

Difference (£)

Style Hotel




Chateau Monfort




Monaco Grand Prix

Date: May 29

Location: Monte Carlo

95 per cent full

Monte Carlo is unaffordable at the best of times – and it gets utterly ridiculous when Bernie Ecclestone and company roll in to town. lists just one hotel with availability on May 29 – the Port Palace, which is asking for an eye-watering £3,636. One week later that plummets to just £261.


Price during Monaco Grand Prix (£)

Price after Monaco Grand Prix (£)

Difference (£)

Port Palace




A far better bet would be to stay in Nice, just up the coast. There are four-star options for as little as £99.

The sky-high hotel prices for the Superbowl and other major sporting eventsIt is probably worth avoiding staying in the principality for the Monaco Grand Prix and looking for accommodation in nearby Nice  Photo: Getty

Euro 2016 Final

Date: July 10

Location: Paris

68 per cent full

Paris is a big city, so there’s plenty of cheap accommodation still available. lists 21 properties with rooms for under £50 – just don’t expect any frills. The cheapest four-star hotel is the Best Western Bretagne Montparnasse , which is charging £115. One week later that falls to £73.


Price during Euro 2016 final

Price after Euro 2016 final

Difference (£)

Best Western Bretagne Montparnasse




Hotel Montaigne




Hotel Balzac




Le Meurice




Rates at the city’s five-star hotels haven’t risen as much as you might think. Hotel Montaigne is asking for £401, Hôtel Balzac £492 and Le Meurice £833. The following week those rates are £333, £266 and £651.

• Flights for two rise more than £1,000 for Euro 2016

The sky-high hotel prices for the Superbowl and other major sporting eventsRates at the Sofitel Rio de Janeiro Copacabana are currently similar outside of and during the Olympics (  Photo:

Olympic Games

Date: July 5 (Opening ceremony)

Location: Rio de Janeiro, Brazil

80 per cent full

The biggest sporting event of all for 2016. Cheap accommodation is easy to find in Rio, even on the night of the opening ceremony, and even prices in five-star hotels remains reasonable.

The Hilton Barra Rio de Janeiro is asked for £99 for a double room on July 5, the Rio Othon Palace £106, and the Sofitel Rio de Janeiro Copacabana £120. Those rates are £97, £106 and £120 for the week before the Games arrive in the city – which would suggest demand for Olympics trips is failing to materialise.


Price on opening ceremony night

Price week before opening ceremony


Hilton Barra Rio de Janeiro




Rio Othon Palace




Sofitel Rio de Janeiro Copacabana




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