(1:30 p.m. EDT) — German cruise line Hapag-Lloyd Cruises has announced a dramatic increase in the number of English-speaking passengers onboard its fleet in 2015.
Having upped its efforts to promote luxury ship Europa 2 and expedition ship, the Hanseatic, to the international market, the cruise line announced a 107 percent increase in the number of English-speaking guests in 2015 across its four-ship fleet, compared with the same period in 2014.
Europa 2 — the cruise line’s first fully-international ship — experienced a 98 percent increase in international guests during the same period.
Since 2012, Hapag-Lloyd Cruises has focused on the promotion of Europa 2 and the Hanseatic to the English-speaking market, including the USA and Canada, the UK, Belgium, Netherlands, Scandinavia and Australia. Their efforts include the launch of three English-language social media outlets in March 2016 — Instagram, Pinterest and Twitter — and an episode of Hapag-Lloyd Cruises Experience.tv, aimed at promoting the Europa 2 to English-speaking guests.
Speaking at Seatrade Cruise Global 2016 in Fort Lauderdale this week, Chief Executive Officer Karl J. Pojer commented: «We have been focusing hard on attracting more English-speaking guests and it is extremely satisfying to see our commitment is now paying off.»